VALDAMA, A RECENT STORY OF HIGH CRAFTSMANSHIP
The origins | Valdama was founded in 2005. Founded by Daniele Vitali, it is located in the industrial district of Civita Castellana and is skilled in the production of high quality ceramic washbasins and sanitary ware.
The knowledge of the material and the know-how of ceramic product processing is actually longstanding. It is based, in fact, on the experience inherited from the previous family company – called “Varm” that was founded in 1979 by Gastone Vitali, Daniele's father, dedicated to the production of plates and tableware of excellent craftsmanship, completely handmade.
Production | It is precisely on this background that Valdama has built the guidelines for its production.
In its industrial set-up the company has maintained, in fact, the organizational and productive flexibility of the craft model, which today constitutes a significant distinctive sign that differentiates it from other companies in the sector.
The possibility of producing, from time to time, limited series of products using independent firing ovens and the possibility of easily alternating the molds in production, represent two great advantages in terms of production and market that allow the company to respond in a fast way to specific requests and special needs of its customers.
The care of the manual procedure in the finishing production step allows, in fact, to customize color and effects.
Design and products | The company relies on the art direction of Prospero Rasulo, designer and artist with a strong experience in the bathroom sector and a personal approach to the project that has guided the Valdama strategy and the development of an innovative catalog right from the start. Technique and functionality are the basis of the product development philosophy together with the emotional and sensorial aspect of the material and its forms. Brightness and particular pleasantness to the touch are the salient material effects that characterize Valdama products. The goal is to stand out on the international bathroom scene with a personal stylistic code capable of giving objects of use, consolidated from a typological point of view, a more courtly breath, bringing them closer to becoming small masterpieces of quality and daily harmony.
The research | Valdama has launched a research and experimentation program aimed at constantly improving the quality of the material and refining the production techniques that allows for the realization of projects capable of orienting industry design trends, unusual and innovative details and finishes.
The experimentation of forms always comes from a conceptual vision, due to Rasulo's artistic training and sense of spatial composition, to then confront technology and make possible something that was previously unthinkable.
The search for color, based on his knowledge and his pictorial skill, is another important element, which has led to the creation of an innovative, sophisticated range of washbasins and sanitary fittings, in line with the most advanced trends in contemporary architecture.
The goal is to achieve a total exclusivity of the product and the brand's uniqueness.
Handmade quality made in Italy | Quality excellence is the mission of Valdama. The realization of each product requests a lot of energy and has complex implications to keep in consideration: material, human work, respect for the environment, corporate social responsibility. For this it is necessary to create durable, high quality objects, designed and built with passion and with the most careful manual care. Unique and special artifacts able to reach the highest level of that typically Italian craftsmanship that the world admires.